Adidas Launches FC Bayern Munich Film as Part of “First Never Follows” Film Series

Herzogenaurach, 24th July 2016 – Adidas has today launched a FC Bayern Munich special starring Manuel Neuer, Thomas Müller and David Alaba, as part of its new First Never Follows film series.

The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.

FC Bayern Munich Film as part of First Never Follows Film Series -- the newsmarket.com
FC Bayern Munich Film as part of First Never Follows Film Series — the newsmarket.com

As the most successful German club ever, FC Bayern Munich comes in for a certain level of press reaction. As a statement against this, the film features a journalist criticising the club, while Manuel Neuer disregards him as he calmly tackles a Rubik’s cube in the changing room. Neuer, Müller and Alaba then take to the pitch to use the opportunity to showcase the skills that are earning them the trophies and let their football prowess do the talking against the scrutiny of the footballing world.

In the film, Neuer, Müller and Alaba also wear the new Speed of Light boots – the ACE 16+ PURECONTROL in Solar Yellow and X16+ PURECHAOS in Solar Red – which will be worn on pitch for the start of the 2016/17 season.